Kris Marshall axed as BT ads family breaks up

 

Marshall and on-screen partner Esther Hall are one of the best-known couples on television after starring as Adam and Jane in 40 ads over the past seven years.

Viewers have seen them cope with situations including moving house, getting pregnant and preparing for a wedding, but BT's marketing team have decided it is time for a different approach.
The company intends to move on from its family-themed ads, although former Spooks and Waking The Dead star Hall will still appear occasionally.

However, Marshall's character has been written out of the ad campaign completely and will make his final appearance next month.

BT denied the ex-My Family star's departure had anything to do with him being banned from driving for six months after he was found asleep in his parked car while twice the drink-drive limit.

A spokeswoman told the Guardian: 'We decided to bring the campaign to a natural close with the wedding.
'Our new campaign is an evolution of the old campaign and the focus will no longer be within a family setting.'
BT's family adverts have proved popular with viewers and when the public were given the chance to decide on the outcome of a pregnancy storyline, more than 1.6million votes were cast via Facebook.